Reading Between the Lines: How to Write Your Next Job Post

When hiring, posting online job descriptions is a good first step for recruiters and employers in generating qualified interview candidates. But, as job seekers become even more savvy in their job search, it key that hiring managers learn to craft a job posting that:

  • Does not raise red flags to job seekers as a potential scam job
  • Communicates the job description clearly and accurately
  • Talks about the open position in terms of the benefit to potential employees

Screen shot 2012 05 02 at 4.37.44 PM 300x232 Reading Between the Lines: How to Write Your Next Job PostDoes your job posting raise any red flags?
Unfortunately, many online predators try to obtain information or money from job seekers under the guise of offering them work. As a result, job seekers have become wary of scam jobs and will often opt not to apply to any post that seems even remotely suspect. Some common ways that job seekers can tell if a company has posted a scam job are:

The company has not identified itself by name in the job posting: Hiring is an important part of growing a company, and the company should be excited to attract targeted, qualified candidates who can research its website and make an informed decision about applying.

The position for which the company is hiring posting is confidential: Job seekers know what they are looking for in their next position, and they don’t want to play guessing games when it comes to finding that position. Clearly outline in the job posting what job you are hiring for.

The job posting advertises an unbelievably high salary: Unbelievable means that something is too improbable to be believed. If the salary range you are posting does not match with comparable salaries in your area, job seekers have no reason to believe that the job is real.

Before the hire, posting requires that the job seeker provide time or personal information: Job seekers expect to be paid for their services, and know that jobs that require them to work for free for a trial period are usually scam jobs. Additionally, if your job post asks job seekers for sensitive information in the application process, it is not likely that you will get a lot of candidates.

You can find more information about scam jobs at About.com.

Is your job description complete?
Thorough job descriptions help job seekers to imagine themselves in the position for which they are applying – both in their day-to-day role and as a part of the company, culturally. Include the job title, a complete description of the company that is doing the hiring; posting information such as an overview of the responsibilities of the position and the general scope of work; the reason for the job opening; how a job seeker should apply; and more. Keywords that are industry- and position-appropriate are also important to include throughout the post, as they help potential employees to find the job posting online.

Why is the company a great place to work, really?
Many job postings use the name of the hiring company and a high salary or competitive benefits as the hook for potential job seekers to apply. However, these two factors have nothing to do with why a job seeker would find the company to be a great place to work, how they will be able to grow in their position, or what they can (or cannot) look forward to each day. Because many people spend more time at work than they do at home, it is more important to them than ever to get a good sense of what they can look forward to at the new potential position – including the company culture, vacation policy, management structure and more.

When hiring, posting your open positions is the first – and arguably most important – thing that you can do to attract top talent and initiate the hiring process. But, make sure that you’re not making it too easy for job seekers to reach you or you will be inundated with resumes. UpStartHR suggests creating obstacles for job seekers so that they can prove to you how motivated they are.

At GetHired.com, we’ve learned that many job seekers will weed themselves out of the hiring process by failing to follow application instructions or to answer pre-screening questions specific to the position for which you are hiring. This is a good indication that these job seekers do not pay attention to detail, or they are unwilling to go above and beyond to differentiate themselves. And they are not the kind of employees that you want to hire. Posting jobs is a lot of work; make it easy to help job seekers help you to find them.

For more information on writing the perfect job posting, check out GetHired.com’s tip sheet, which is downloadable at no cost: http://blog.gethired.com/415/write-great-job-posts-tip-sheet/

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